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| Issue #79 - Challenged by Change |
Your world is changing. Are you?
THIS MONTH:
Signs of the Times
Tuning into Trends
Signs of the Times
It's a time of transition in the business of interior
design, and there are a whole lotta changes going on.
Your prospects are changing.The Web has made them
wiser.
Never has it been easier for
them to buy elsewhere the design services and products you
sell. All those choices have made them choosier.
Your clients are changing.
The uncertain economy has made them more demanding, and
more inclined to put off until tomorrow the projects they
used to order today.
Your marketplace is changing. High end clients are
becoming younger and hipper, much
more attuned to texts and tweets than showhouses and
shelter magazine ads.
The market, once exclusively local,
is going global.
E-commerce and virtual tours enable you to make
money while you sleep. "Wow!" websites now have more
impact than polished portfolios.
Your profit centers are changing. Even tight-fisted
prospects are paying a high price for
advice.
Interior consultation is becoming as -- and maybe more --
profitable than interior design.
Technology is changing.
Take home and office automation.
Are you benefiting from, or merely bewildered by the
trends: from security to sound systems, from monitoring to
motorization, from HVAC to health care, from lighting to
locking, from remotes to robotics, from video gaming to
video conferencing, from pet feeding to plant watering?
Tuning into Trends
Challenged by change?
Some ways to become adept at adapting:
+ Differentiate Yourself. You're an original. Promote
yourself accordingly
+ Sell "Now" as Well as "Wow." Say: "This is the best
time to invest in my design services because...."
+ Serve Appetizers. Get your foot in their door by
offering a "Room Review" or other introductory program
+ To Improvise, Advise. Offer "buy the hour"
consultations, then turn those contacts into contracts.
+ Talk Tech. There's big money to be made in selling
newer, bigger, and better toys.
+ Digitalize Your Design. Go global by offering
downloadable floor plans, tipsheets, special reports, etc.
Warm Regards,
Fred
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