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| Issue #78 - No Good Money in Bad Clients |
You can't earn the right income from the wrong clients.
THIS MONTH:
Watch Where You Fish
Bond with the Big Guys
Watch Where You Fish
Are you’re working with clients who can’t afford you?
In challenging economic times, too many interior design
professionals say “yes” when they should say “no.”
They accept small jobs with high maintenance customers more
interested in bargain basement prices than fine design.
If you’re stuck with these bottom feeders,
you’re fishing in the wrong waters. When you mix with
the minnows, you miss the big fish.
Working with the wrong customers is a formula for failure,
if ever there was one.
How do you know if you’re keeping the wrong company? That’s
easy.
Ask yourself if your current clients can afford to
pay the kind of money you need to make to meet your 2010
financial goals.
If not, you’re lookin’ for love in all the wrong places.
Bond with the Big Guys
You’re better off eying eagles than tracking turkeys.
Promoting yourself to higher caliber clients is way smarter
than serving smaller ones who are more trouble than they’re
worth.
The idea is to find prospects who value your services, and
can and will pay any price for them.
How do you bond with these higher caliber prospects?
Some suggestions, from the Digital Audio Success
Series:
+ Revise your marketing materials so that you look the
part of a design firm serving the heavy hitters
+ Add a page to your website devoted exclusively to
them
+ Submit articles to print and on-line outlets that high
caliber prospects read
+ Network with, and speak to groups they belong to
+ Align with allied professionals already serving the high
end market
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