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| Issue #74 - Don't Disappear |
Out of sight, out of mind...and out of business.
THIS MONTH:
+ Don't Disappear
+ Marketing Makes Money
+ Don't Disappear
When you disappear, you die.
That business truth is important to remember
next time you're tempted to cut back on marketing.
Too many interior design profiessionals have succumbed to
that
temptation in recent months as a way to curb expenses in
an uncertain economy.
Bad idea. REAL bad idea.
Now is no time to reduce your on-line and print presence,
or to lessen your exposure to potential customers.
Now is no time to play Hide and Seek: forcing prospects to
seek, as you run off and hide.
Prospects won't hire you unless they know you.
They won't know you unless they find you.
They won't find you unless you market yourself.
Are you serious about building -- or rebuilding--your
design business in these challenging times?
If so, stop obsessing about saving money, and start
focusing on making it.
Promote yourself with pizazz this Fall.
Use marketing strategies that will help you
differentiate yourself, establish your expertise and
create credibility within your target market.
Your articles and columns can help you do that. So can
live presentations. So can appearances on local TV
stations, and a blog or ezine, and a killer website.
+ Marketing Makes Money
Too many highly-gifted, multi-skilled design
professionals are stuggling financially these days.
Why? Because they struggle with the idea of marketing.
They choose not to promote themselves.
Show me a talented design professional who doesn't market
herself, and I'll show you ten others with half her talent
earning twice her income.
The reason?
They promote themselves. She doesn't.
If you want to boost your profits, you need to boost your
marketing.
You can make a maximum marketing impact for a minimal
investment of time and money.
Step one: sign up NOW --not tomorrow or next week -- to
participate in or download the Sept. 29 tele-seminar
entitled Big Splash, Little Cash.
Details here: http://fredberns.com/BigSplashProgram/
Warm Regards,
Fred
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