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#52 - Marketing
Makes You $$$ |
How
well paid you are may have less to do with your
design skill than your marketing skill, as Business
by Design reports this month.
THIS MONTH
+ Marketing Makes Money
+ "Get Started" Strategies
+ Marketing Makes Money
It ain't fair, but its fact: Many of the highest paid design professionals lack
the design skills of competitors earning much less.
Many of those getting the highest fees have worked fewer years than those competitors.
Many haven't won awards, some don't work in major markets and a few don't even
have design degrees.
Fact is, they may be better at marketing than they are at design.
They excel at promoting themselves. And, unlike the others, they "get" it.
They understand that it doesn't matter how good you are if the right people don't
know.
In recent years I've met so many highly-gifted, multi-skilled design
design professionals who struggle financially.
Why? Because they struggle with the idea of marketing. They choose not to promote
themselves.
Show me a talented design professional who doesn't market herself, and I'll show
you ten others with half her talent earning twice her income.
The reason?
They promote themselves. She doesn't.
+ "Get Started" Strategies
Want to boost your income? Then, boost your marketing.
Some steps to get you started:
+ Create a "killer" commercial
+ Create a "knock-their-socks-off" website
+ Distribute a personal promotion kit
+ Write articles
+ Present seminars
+ Do features on local TV stations
+ Get referrals from clients
+ Align with vendors and suppliers
+ Align with allied professionals
+ Become a media interview source
+ Develop a blog or ezine
+ Use your voicemail as a marketing tool
+ Add a marketing "signature" to your email
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